Adding Ductless Heat Pumps to Your Product Offerings   

Ductless heat pumps, also known as ductless mini-splits, are more than just an additional business opportunity for you — they’re also a way for you to boost customer satisfaction through increased comfort, energy savings, and lower utility bills. If you’re new to ductless, here’s what you’ll need to know before getting started.

Making the Business Case

You may not realize it, but you’re already well on your way to becoming a ductless heat pump expert.

You know your region as well as your customers’ needs. All that’s left is to invest in training and enabling skilled staff. Once you’ve expanded your offerings, you’ll start bringing more value to your customers and boost your business as a result — watch this video to learn how to make the case to your company.

Sales and the Value Proposition

Ductless heat pumps have a lot to offer, so where do you start when selling them to a customer?  

(Hint: Benefits first, features second.) In this video, we share some time-tested advice for an effective sales process: What to look for in a home, how to appeal to your customers’ wants and needs, creating a value proposition and closing the sale. 

Over 1 million homes in the Northwest use electric resistance heating, making them great candidates for going ductless.

Training and Experience


Designing & Sizing Systems

Sizing ductless systems is important. Too large, and your customers will be looking at high costs, poor savings, and a shortened lifespan. Too small, and they’ll miss out on savings and potentially experience discomfort. In this video, we review sizing and design options for ductless systems, including concepts like displacement — using a ductless heat pump as a primary heating source, keeping the existing system as a backup for the less-used areas of the home.



Ductless heat pumps have components and requirements that set them apart from other heating and cooling systems, including indoor heads, line set and compressors. In this video, we start with the basics and explore installation best practices for ductless systems before looking at common mistakes and sharing helpful resources for anyone beginning to install ductless heat pumps.


Quality Standards

Quality service and installations generate referrals, increase sales and improve customer satisfaction. Follow these installation best practices and homeowners education tips to help your customers get the most from their ductless system.


Ensuring Reliability

Ductless heat pumps give your customers more control over their home’s temperature while heating and cooling at a fraction of the cost of other heating systems. Review our Homeowner Guide and share it with your customers so they can enjoy year-round comfort and long-term savings.


Training Opportunities

Whether you’re looking to learn a new skill or wanting to brush up on the latest techniques, check out our training offerings. These include in-person, hands-on events hosted by manufacturers and distributors, as well as our own on-demand online learning courses


Connect with your local utility

Your local electric utility may offer additional support to your business in the form of trainings, referrals and assistance with rebate paperwork. Contact your electric utility for more information or to find if they manage a Trade Ally Network.

Ready to take the first step toward becoming a qualified ductless installer?